Case Study: Local Small Business, Scoops of Favor, Builds Online Presence with Bluehost
JACKSONVILLE, Fla. – Sept. 12, 2024: Bluehost, one of the leading, innovative and premier WordPress hosting and solutions providers in the world, today shares its data-driven case study and customer testimonial from a small business, Scoops of Favor, that is revolutionizing the way locals enjoy ice cream with lactose-free and vegan-friendly offerings, made possible by a strong digital presence powered by Bluehost.
With Bluehost's exceptional support and tools, Scoops of Favor has successfully connected with a wider audience and scaled their business effectively. Based in the heart of the community in Jacksonville, Fla., founder Jessica Griffin launched Scoops of Favor out of a personal need and passion for ice cream that everyone can enjoy, regardless of dietary restrictions. Determined to make ice cream a treat for all, Jessica began crafting delicious, inclusive flavors catering to lactose-intolerant and vegan ice cream lovers.
“As Bluehost continues to serve WordPress users from small business owners to freelancers and agencies, the mission remains to cater to their needs and to grow their online presence as their business grows,” said Ed Jay, President of Newfold Digital, parent company of Bluehost. "Our team consistently seeks feedback from our customers in an effort to drive improvement and provide the highest quality services. It’s always a joy to hear positive feedback like that of Jessica and TJ from Scoops of Favor. It’s a privilege and a pleasure to work for and with them.”
Jessica Griffin has had her business website hosted by Bluehost for about six years. She has since shared her positive experiences with Bluehost’s customer service and support, which are essential for her as an entrepreneur juggling various responsibilities. Currently, Scoops of Favor is on the Bluehost shared hosting plan, but as the business grows, they plan to move to Bluehost Cloud hosting to better meet their expanding needs.
After running a performance and SEO audit, Bluehost’s team of experts was able to reproduce Scoops of Favor’s branding and design with Bluehost WonderBlocks designs as well as improve SEO optimization strategy. This approach is part of what makes the WordPress experience with Bluehost special, and it allowed the team to focus the content on serving Jessica’s story using long-lasting, high-quality ingredients. By leveraging image compression and WonderBlocks, the Bluehost team managed to dramatically increase performance by cutting download sizes by about 66-75 percent across various pages, often while increasing media content on the page.
“My experience with Bluehost has been incredibly positive. They are patient and thorough, which is a huge relief for someone who isn’t the most tech-savvy. Their team makes the technical aspects of running a WordPress website much easier for me,” shares Jessica Griffin, owner of Scoops of Favor. “Knowing I have such reliable backing gives me peace of mind, which is priceless as a business owner. Bluehost’s support has been consistently impressive, demonstrating their dedication to my success."
For more information on Bluehost’s Customer Testimonial Case Study or tap into Bluehost educational resources on WordPress and online marketing, please visit bluehost.com/blog/scoops-ice-cream-of-favor.
About Bluehost
Bluehost is a premier web hosting solutions provider specializing in WordPress. Since its founding in 2003, Bluehost has been trusted by millions of people because it makes building, growing, and managing successful WordPress websites easy. Bluehost delivers a suite of WordPress solutions designed with the perfect mix of guidance, tools, and expertise to build a professional website. Bluehost is a part of the Newfold Digital family of brands. For more information on Bluehost, visit Bluehost.com.
About Newfold Digital
Newfold Digital is a leading web and commerce technology company serving nearly 7 million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, our portfolio of brands includes: Bluehost, CrazyDomains, HostGator, Network Solutions, Register.com, Web.com, Yoast, YITH, and many others. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. Learn more about Newfold Digital at Newfold.com.
Media Contact:
Paola Lorenzo